Did you know 93% of your potential clients start their search to find the products and services they are looking for and to make a purchasing decision online? That’s right. Millions of consumers, your future clients, are searching the internet every day for what you do, and where you do it. Web Edge is your best option to ensure they will find you.
Being on The First Page of The Search Results Is Crucial.
Studies of search engine traffic distribution find that only 8-9% of those who search the web actually go beyond the first page of the search results. If your website is not on the first page, consumers who want to buy what you provide are not finding you!
When was the last time you clicked one of the paid ads at the very top of a search page? Most of us skip over them. When consumers see, “Ad”, “Sponsored Results” or “Sponsored Listings” they know they are paid advertisements and not earned, relevant, natural search results. As a matter of fact, only about 20% of us consumers click on a Sponsored Result. 80% click on non-paid “organic” links when we decide to investigate.
The Location of Your Listing on The First Page is Critical.
If you are utilizing a pay-per-click ad campaign to get on the first page of search results, you are spending a lot of money to compete for only 20% of the search traffic! If all you’re doing to get first page placement is paying for advertising space, you’re swimming in the shallow end of the pool!
How do you rank on the first page in the organic results part of the page where 80% of consumers click?
In one word, relevance. Top search engines like Google, Yahoo and Bing want to find relevance in your web pages for what you provide and where you provide it. Websites appearing on the first page of search engine result pages are considered to be the most relevant sites for the search terms by the search engines.
When your website lacks relevance, you lack natural search engine placement. Without relevance and placement, you might be forced to resort to costly pay-per-click or sponsored result ads to get search engine traffic.
If you have a pay-per-click campaign you understand how very expensive they can be and how difficult they are to manage. When you exhaust your daily budget is reached your ads disappear! Also, purchasing advertising space on one of the search engines doesn’t help get your website seen on any of the other search engines. Keeping on top of your pay-per-click campaign and managing its escalating costs is demanding to say the least. Search engine optimization value in Tampa FL ensures you are seen on all search engines 24 hours a day 365 days per year.
Increasing the Overall Relevance of Your Site Is Our Specialty.
Our SEO team has helped thousands of businesses move away from costly pay-per-click campaigns to get first page placement in the organic link section. Our clients typically see 500% more traffic while saving roughly 67% over the cost of pay-per-click advertising.
Of course, some level of pay-per-click advertising might be appropriate for your business. If so, we can work with you to help you determine how to get the best results for your money and the broadest reach. We can even manage your PPC campaign for you.
How We Do This for Our Clients
Search engines are only machines. They don’t know you and they can’t see your website like its visitors do. They can see your site coding, your infrastructure, your on-page content, your link popularity, your traffic rank, and other factors that determine relevance.
The more relevant your site, the better your placement. And better placement results in more traffic to your site, and more opportunities to connect with your customers.