All joking aside, more than 9 out of 10 consumers searching for services and products that you provide do not click beyond the 1st page of results.
We all want our business to do well and to easily attract new clients and drive more revenue. You’ve tried different methods of marketing your business and have learned that these days having prominent exposure in search engine result pages is one of the best ways to attract business. First page rankings are vital to driving traffic to your website. The most important reason you want to get first page rankings is to be visible to everyone that is searching for your product or service. Google, by the way, is the #1 search engine and provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. It is the most used in the US where it has a 67.5% share of the US search market and a huge 87.1% share of the mobile search market. You should also be aware that 93% of all buying decisions start with an online search.
The real key to driving traffic to your website through Google is to achieve first page rankings because first page websites get 91.5% of Google traffic. Most consumers don’t really bother seeking past the first page. If your website is on the second page you must share 4.8% of the traffic with the other websites on that page. On page 3, the percentage of traffic drops to 1.1%.
If you earn first page rankings, congratulations! But don’t think that’s the end of the story. You still have work to do. High positioning is the key to lead generation success.There are two crucial factors which you still need to address:
1. Your position on the first page matters. Even though ranking on the first page typically means you are in the Top 10, it is still vitally important to achieve the #1 spot. Being in the 1st position on the page gets you approximately 32.5% of the traffic, and the second position gets just 17.6% and 3rd gets 11.4%. And even though you may be on the first page, if you are in the 10th position you only receive a meager 2.4%.While that may be better than the 1% share of the traffic you receive at #11, it’s still not helping much.
2. The search terms or keywords you select matter. Some keywords are more popular with actual consumers than others, so using tools to help you find out which keywords place best with the least competition is paramount. For example, keyword A may have a search volume of 10,000 per month while keyword A may only have a search volume of 100 per month. Being #1 for keyword B may get you 32 clicks but being #11 for keyword A could get you 100 clicks.
The bottom line is that being on the first page suggests your website is deemed one of the most relevant and best for a particular keyword or search query. And being the best is the goal you should strive for. Offering what your target audience is seeking while following the latest SEO guidelines for ranking well will increase the odds of attaining the number 1 spot on Google.
Learn how Web Edge can help your website stand out in online search results, get more visitors to your website and convert those visitors into clients. We guarantee first page listings within 90 days or you don’t pay. Call 844-932-3343 for a free, no-obligation consultation.
You can also contact us about your needs and goals through our website. Please complete our online form to request your consultation.
Isn’t it time your business website ranked on the 1st page?
Please LIKE and SHARE if you found this interesting or valuable.