Though Facebook ads have the potential to help you significantly improve visibility, drive sales, and grow your business online, getting the most out of your Facebook ad spend requires knowledge and experience with the Facebook ad platform. It is not just a “set it and forget it” type of advertising. Successful Facebook advertising campaign requires careful strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.
That’s why it makes sense to partner with a Facebook advertising agency who knows the ins and outs of Facebook advertising and has a record of helping businesses drive results on the social media platform. Our professional Facebook marketing services can scale up quickly and put you in the high-growth zone.
As a Facebook advertising agency, Web Edge is partnered with a talented team of social media experts and creative designers who know what it takes to develop and implement effective Facebook ad campaigns for Ecommerce, Medical Practices, and Tech companies.
Based on your company’s unique goals, our team will choose the best ad formats for your business and design branded ads with compelling copy that appeals to your ideal buyers. Through precise audience targeting, we make sure that your ads are being served to those who are most likely to be interested in your products. We will also monitor success and test different ad elements to optimize performance and drive growth.
How Our Facebook Marketing Services Work
Facebook Ad Audience Targeting
No matter how great your ad content is, it won’t be effective unless your ads are placed in front of the right audiences. If you are not utilizing Facebook’s ad targeting features to reach your ideal audiences, then you are most likely wasting your company’s time and money on getting clicks from consumers who are not likely to be a good fit for your brand. Facebook helps you reach the consumers who are most likely to be interested in your company’s product or service offering by allowing you to select ad audiences based on information about your ideal customers, which can include details like demographics, interests, and behaviors.
As a Facebook advertising agency, Web Edge is very experienced in developing detailed and creative Facebook ad audiences that helps our clients better reach and engage with their ideal customers. We are also experts at Facebook retargeting, which allows your company to reach back out to existing leads who have already shown an interest in your brand, giving you another chance to close the sale. We also leverage Audience Insights feature on Facebook to better understand your target audiences and connect with even more people who will love your business.
Facebook Ad Design
Facebook offers a variety of options to help you tell your brand story through different Facebook ad formats. Whether you want to use a photo, video, slideshow, carousel, or collection of images, your company has the ability to choose the best format to showcase your brand and deliver your message in a way that really makes an impact on your target audience.
Through our Facebook marketing services, the team at Web Edge provides both guidance on the most effective ad formats to meet your campaign goals as well as creative ad development services to ensure that your Facebook ads are making the right impact on your ideal consumers. Our creative team has a track record of crafting professional ad designs that capture the attention of our clients’ target audiences and make a lasting impression.
Through our extensive experience with managing hundreds of thousands of dollars in Facebook ad campaigns, our team has identified best practices for how Facebook ad creative should look and feel in order to attract the target consumer and make the right impression. Using your existing style guidelines, we create compelling creative that we know will make the best impact on your target audience. Our team will also create custom branded landing pages or Facebook lead forms for your Facebook ads to provide a seamless conversion experience for your target audience.
Facebook Ad Copy Writing
Though a picture may be worth 1,000 words, your brand still needs to develop engaging ad copy that can help your target audience better understand your brand story and what your company has to offer. Your approach to Facebook ad copy will depend on what your ad campaign goals are and where your target consumers are in the buyer’s journey. If your goal is to build brand awareness, you may focus more on customer challenges and brand value. Whereas if your goal is to increase sales, then your ad copy may very well be focused on the characteristics or benefits of your company’s products or services.
As part of our Facebook marketing services, the team at Web Edge develops compelling ad copy that is optimized for conversions. With our extensive experience in creating and implementing successful Facebook ad campaigns, our team has discovered what types of ad content drive the most conversions. The creative professionals at Web Edge are skilled at creating compelling ad copy that captures your audience’s attention while telling your unique brand story and showcasing your distinct value.
Facebook Ad and Landing Page A/B Testing
A/B testing is one of the best ways to determine how to make improvements to your Facebook advertising campaign to enhance performance. Though A/B testing can help you make smarter decisions about your Facebook advertising strategy, you need to have knowledge and experience with Facebook ad campaigns and landing page design to effectively develop A/B tests, analyze your results, and make data-driven decisions about your Facebook ad campaign strategy.
At SevenAtoms, we love data! That’s why we go the extra mile to strategically develop Facebook ad and landing page A/B tests and create different A/B variants to determine whether our clients are getting the best possible results. After deciding on which variables to test, our team will run different A/B tests for your Facebook ads and landing page variants to determine how each variable performs.
After completing these A/B tests, our team will gather and analyze the information to see where we might be able to make improvements. We use this information to make data-driven decisions about your Facebook ad strategy and implementation to ensure that we are doing all that we can to help your company find success on Facebook.
Facebook Ad Analytics and Optimization
The only way to determine if you are getting a return on your investment in Facebook advertising is to track the results of your campaigns over time and analyze these results based on your key performance indicators (KPIs).
Not only can measurement help you understand if you are meeting your goals and getting a high ROI, it can also help inform your future Facebook ad strategy. By determining which campaigns were most successful, you can start to discover what types of ads and ad elements are most effective with your target audience. This information helps you make positive changes to your Facebook campaign strategy.
Web Edge closely and accurately tracks conversions and events for each of our clients’ Facebook ad campaigns. Then, we go one step further to use the information we have gathered through analytics to run experiments and make data-driven decisions about how to optimize ad delivery. Once we know how to improve your Facebook ads, we’ll make changes to the ad content, landing pages and other ad variables based on what we find through analytics and testing.
Our goal is to help each of our clients optimize their Facebook ad campaigns and maximize ROI. Through our Facebook ad optimization services, we make sure that you are getting the most out of your ad spend by using real-time data to make intelligent decisions about