“We tracked 277 new sales in ’06 from our internet search engine exposure!” Janie M.
“Three weeks after I hired you, we went from NO placement to front page placement in the search engines and I landed a $90,000.00 sale. That same client spent over $500,000 with us the first year!” Jeff C.
“Our investment went from nearly $200,000 in Pay per Click to $0.00 which made the move to Web Edge worth it by itself. But, our traffic has increased at the same time. Kristen W.
“Please remove our phone number from our home page and our contact us page as we cannot physically answer all of the phone calls from inquiries.” Gib H.
We optimized a site in the self-storage industry with a Level 10 optimization plan. This business was able to track 277 new clients that signed up on the new pages we added to the site. According to our client, each new client they obtained had an annualized value of $1,200.00. They received $322,400.00 in annualized revenue for an advertising cost of $22,000.00.
An executive recruiter was about to sign an annual agreement to start a pay per click (PPC) advertising campaign on Google. We were able to provide them with a Level 3 service plan instead of the PPC plan they were contemplating. Four days after uploading the optimization, our client received a phone call after being found on the front page of Yahoo for a keyword phrase we had optimized them for. They closed the sale over the phone and our client received a $90,000.00 check the next day to place two executive positions. This same client upgraded twice and has now sold his business for “mid seven figures”. He called us and thanked us, “If it weren’t for you guys, none of this would have been possible; you’ve changed my life!”
We performed a Level 5 optimization for a mortgage company’s recruiting branch offices to expand their reach into 14 states. Approximately 30 days after launching the optimization, the recruiting director contacted us and begged us to remove the phone number from the recruiting site we optimized as well as the contact us page. They simply couldn’t handle all of the inquiries via telephone and had to manage them via email only. We helped them grow from 50 branches to over 450 branches in just over three years.
Below is one client’s example of PPC (pay per click) vs. SEO (ORGANIC Search) – cost and results. This client’s revenue increased from approximately $20,000 a month to peaking at over $200,000 a month.
What you’re looking at in the top half of the above graphic are three columns of data from Google Analytics. The first column reveals that organic visitors view twice as many pages when they visit the site over paid advertising visitors. The second column reveals that organic visitors stay on the site over three times longer per visit. The last column shows the bounce rate; over eight out of ten paid visitors bounce off the site while less than half of the organic visitors bounce off. Organic visitors show a 35% reduction in bounce rate versus paid visitors! It’s obvious that organic visitors are a better class of visitor.
In the bottom half of the above graphic are three columns comparing the cost per click of PPC vs Organic listings and the total number of hits/clicks per method. It’s plain to see that Web Edge organic listings give you a much greater return on investment than PPC.
“It’s been less than 30 days since you optimized my site and my traffic from Google is up 358%.” Robert S