To get on the first page of Google and other major search engines, it’s all about the specific keywords you try to rank for. Without an effective keyword strategy in place, you’ll be spending time and money to rank for words that may not be the right ones for your customers.
Effective search engine optimization is an ever-evolving and complex marketing channel, and your SEO strategy should be revised consistently throughout the year. Our Tampa SEO experts will share 7 ways to help you dominate Google’s first page, and be in the first five search results buyers will see.
Why Your Business Should Take SEO Seriously
Over 80% of prospective customers will look online and research options before making their purchase! This happens for any type of purchase and price point, and once these buyers find products and services they find interesting, then many will go on to read reviews to see what people truly thought of working with your company.
To reach that audience, SEO is a key part of your digital marketing strategy. Search engine optimization will help get your business in front of the right prospects and helps turn that site traffic into conversions.
Here are 7 key tips for showing up on the first page of Google and giving your business the edge it needs to dominate the market:
SEO Tip #1: Write.
A lot. The key to making the most of this tip is to write about your company and the topics that your target audience cares about or are interested in.
Think you have nothing to say or anything new to contribute? Think again! There’s always material to write about: frequently asked questions from your prospective buyers, your take on industry updates, your answers a complex question, or even what’s going on at your business.
The more you write, the more your website is updated which always looks good to Google. Over time, the crawler will notice, and you’ll up your chances of your content being ranked higher in search results and eventually land you on the first page of Google. Set up a writing schedule or content calendar so you can stay consistent with your SEO content.
Remember: when you’re writing, you do have two audiences to keep in mind: your potential (or existing) clients and Google. When you’re writing, make sure that you’re keeping your customers’ needs first and that you deliver value to your site visitors so they’ll want to come back for more!
SEO Tip #2: Use Keywords Effectively (Not Excessively)
The keywords you choose are arguably what matters most to help your website get to the top of customer search results. Think about what your business does and what words your prospective clients would use find you. Once you think of SEO from the customer perspective, it makes it easier to come up with a winning digital marketing strategy that will land you on the first page of Google.
Once you get an idea of effective keywords for your company, don’t take it too far by excessively using keywords in your content. This is called keyword stuffing, and Google does not like it! Just don’t run the risk, because Google will punish your site if it sees your website is stuffed with keywords. Once this happens, it’s hard to get your search results back up to the top where customers can find you!
There are many ways to have keywords on your site to help improve your ranking on Google. We recommend using keywords in these places:
- Title Tags: Google and other search engines read these tags to determine what each of your web pages is about when indexing them. Make sure you fill these out on every page and blog post on your site. You have up to 60 characters, so make it clear but concise.
- Meta Description: This content appears along with the title tag; it basically is a short overview of the content on that page to describe your page to Google. For these tags, you have up to 160 characters that will show up beneath your web link so make sure it’s readable!
- URL links: Search Engines read URLs when ranking websites, so you’ll want to make sure your relevant keywords are included.
- Image Alt Tags: These tags are used to describe photos. Alt Tags will help both increase the SEO of your blog post & get your original photos ranking on the first page of a Google Image search. Since these aren’t seen in your content, this is a great place to use those misspelled keywords you may want to rank for.
SEO Tip #3: Keep it Local with Local Keywords
We know that hyperlocal, targeted keywords can make a big impact on your SEO strategy because most of your clients will be looking for services close to them. Example:
- Tampa CPA
- Tampa accountant
- accountant in Tampa
By keeping your SEO local, you can better target traffic near you and in some cases can help you reduce your digital marketing costs by using more effective keywords that can convert higher.
SEO Tip #4: Set up a Google Business Page & Get Reviews
Take the time to set up a Google Business Page, it can help you get indexed quicker on Google. According to Moz.Com, Google’s algorithm gives over 8% of the weight of your listing to the number of reviews for your business.
Plus, Google Business reviews enable prospective buyers to see what current clients have to say about your offering. Even just 5 reviews can make a big difference for your brand to get more conversions and to help get your business on the first page of Google search results.
SEO Tip #5: Make Your Company Website User-Friendly
A good SEO strategy will not only benefit your placement in search engines like Google but also the usability of your site. A well-designed, user-friendly website is needed to increase overall traffic by keeping site visitors on your page longer.
Intentional web structure is key to decrease bounce rates. This metric will eventually mean more traffic as Google gives more and more attention to your website.
SEO Tip #6: Make Sure to Optimize for Mobile
Is your site mobile friendly? Google loves mobile friendly websites. Did you know? Google ranks mobile responsive websites higher than non-mobile responsive ones.
Your potential customers are using their mobile devices more and more. This is especially true for your local SEO searchers. Make sure you don’t just have a site that’s responsive but take the time to check each page to see how it renders for your consumers. You may be amazed to find glitches here and there that can negatively impact your customer experience.
SEO Tip #7: Give Video a Try
In addition to mobile, Google gives prominence to video content (in particular YouTube). A YouTube channel is a great way to expand your SEO success. It’s important to tag your video content with the same keywords you would any other piece of content in your digital marketing strategy that way Google can find and crawl your content.
Use these search engine optimization tips to not only get people to your website but to monetize that site traffic to get the sales your business needs.
If you’re committed to developing and maintaining good SEO practices, you can dominate the first page of Google.
Have questions about search engine optimization? Contact the Tampa SEO experts Web Edge Digital Marketing today!